Rogers
Super Sports Pack
The Product: A cable package containing all sport channels.
The Target: Football fans. The location: Resto Bars.
Our Answer: Sales ad appearing in bathroom stalls and above urinals. A mirror decal to super impose black smudges under eyes (to REFLECT athletes game face) complete with sales lock up. A playable pop out coaster which improves on a popular bar table game. And tent cards with instructions on how to properly spectate, whistle and dance like a real sports fan.
Halloween Door Hanger
The Product: Rogers Modem
The Ask: Direct Mail sales ad about home Modems
The location: Magazine, Newspaper and Direct Mail
Our Answer: Along with a standard sales ad appearing in Magazines and Newspapers, we created a DM piece that would really… hang around. A major challenge with Direct mail is for the content to actually be read before getting thrown away. To combat this, we created a door hanger to act as a halloween decoration while the reverse side had the sales content.
Break up with your dish.
The Product: Rogers NextBox.
The Ask: Show why NextBox is better than Satellite.
The location: Magazines, ‘DM’, in store promotion.
Our Answer: Sales ad with graph highlighting benefits of NextBox. The other half page slip was ORIGINALLY a DM piece with the copy: “See the difference NextBox makes” with a scratch away Satellite dish on a roof, relieving the copy “Thats the difference”. Client loved it so much they changed it completely into an in store a promotional piece.
Loads of One offs
The Product: Various Rogers products: TV, Internet, Phone
The Ask: Various: Mainly showcasing superiority in Speed, connection & options.
The location: Various: Mainly magazines & newspapers
Our Answer: Ask me about it some time.