The Ask: Create awareness for a helpline that targets university and colleges students on their campuses.
The location: Cleverly placed decals around campus, frosh week poster drive.
Our Answer: Secondary education can be stressful for a number of reasons, so having conveniently placed reminders there is someone to listen is important.
Decals: Logo, description and phone number lock up are placed around campus over “vents” and near pay phones.
Poster: Raiding the frosh week poster drive to personalize your dorm is almost a rite of passage at this point. The idea is to utilize this behaviour and offer free, attractive posters containing the services contact information. This posters will deal with the most common problems students will face: Isolation, Stress, Pressure, Excessive Partying and Sexuality. (Various artist were contracted and directed to create these posters)