Cineplex, RecRoom, Playdium
Gift Cards
The Ask: Create generic gift cards.
The Target: Cinema fans The location: Web store
The Answer: Using brand colours and imagery, these two versions of the gift card became very popular. One uses various popcorn icons to fill the odeon rings. The other lends a silly personality to the popcorn kernels as they apply butter in the same way some would suntan lotion. …Can you guess what version went viral?
CineClub logo redesign
The Ask: Create an updated version for the CineClub logo.
Our Answer: After many creative trials, we landed on a simple yet classically strong logo. Here we use two custom weights, “cine” in bold white, and “club” being hollow and yellow. The white and yellow colours match the accompanied cineplex logo placed above it.
The Ask: Ultimately reskinning the same content to reflect different brands in the Cineplex family.
Our Answer: By utilizing established guidelines, same content takes on the brand essence.
Cineplex, RecRoom and Playdium
Drink Specials
The Ask: Create an attractive poster for a specialty cocktail exclusively for its featured movie.
The location: Stantion and Web
The Answer: By using some of the movie posters imagery, colours and fonts, it was possible to create a composition reflective of the featured movie.
Sell Sheets
The Product: Various offers for group parties
The Ask: Create sell sheets for various party packages, into easy to read layouts.
The Answer: Organizing and laying out large amounts of copy relies heavily on priority of information and various other design disciplines.